CloudExtend is a brand of Celigo, a leader in the iPaaS and SmartConnector space. Operating as a separate brand of a larger, venture capital backed company provides CloudExtend flexibility in business and engineering processes, with the goal of helping their customer to stop wasting time.
CloudExtend engaged Mitosis to assist with the brand evolution of their maturing brand and product catalog. The branding was not the only challenge CloudExtend presented; they also needed an accelerated timeline of just 12 weeks from kick-off to deployment, timed for a relaunch at one of the industry’s largest events. Mitosis delivered on-time and on budget, with much fanfare from the industry after the reveal.
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