In early 2020, BMC engage Mitosis to assist with their AI-powered ABM program. Mitosis assisted BMC with their traditionally tiered ABM approach. With BMCs diverse product offering, targeted content had to be developed by product, target account, and personas. That content must then be deployed in all mediums, print, interactive, traditional web, blogs, listicles and ads. BMC’s ABM program continues to be a success today, with Mitosis and BMC continuing to work closely on the rapidly evolving enterprise software market.