Here at Mitosis we love to keep out finger on the pulse of new technology that empowers our creativity and allows us to create exceptional experiences for our clients. The world’s largest social platform and second largest search engine, YouTube, has finally made their first leap into virtual reality offering native 360° video playback.
WHAT DOES THIS ALL MEAN?
Well, it means that Virtual Reality (VR) is finally starting to get some stakes in the ground. With Facebook acquiring the leading VR device manufacturer and research start-up Oculus in July of 2014 for an impressive $2 Billion the industry started to perk up. Finally, a chance to bring VR to a broader audience, more importantly trying to move the technology out of the gaming space and into every household to reinvent the way we consumer rich media, products and our world. Google’s Android mobile operating system has for years supported this type of experience, 3rd party manufacturers have released all kinds of devices that allow users to use their existing devices for VR experiences, ranging from complex headsets to Google Cardboard, a DIY solution that allows you to fold a flat piece of cardboard into a headset that you can place your Android phone into and have low-budget VR headset and immersive experience.
EXPERIENCE FOR YOURSELF
StressLevelZero has uploaded one of the most popular 360° videos to YouTube and it has really gotten people talking. The execution uses 3D modeling and animation techniques, however this type of execution is also available with full video production. There are cameras and rigs that allow production companies to produce 360° video. Think about the possibilities that this could offer your brand or company. Experience for yourself, use your mobile device to watch the video below, be sure to make it full-screen.